About Us

The AI Perception Intelligence Company

Targence reveals how frontier AI systems understand, compare, trust, and recommend your company, products, and services. Through our proprietary lensing engine and senior advisory guided by the In Formation™ methodology, Targence turns the second reputation forming inside AI into inspectable evidence and prioritized action: identifying perception gaps, surfacing the evidence shaping AI conclusions, and building strategies that improve how you are represented across AI-answers.

Brand, People, and AI triangle diagram with In Formation centered inside the triangle
Our Founders

Built by operators who know what’s on the line

Headquartered in San Diego, Targence is led by seasoned executives with deep experience in cybersecurity, enterprise software, and AI-driven growth strategy.

Asaf Ashkenazi, CEO and co-founder of Targence

Asaf Ashkenazi

CEO and Co-founder

Asaf Ashkenazi is CEO and co-founder of Targence, where he helps executive teams turn technology strategy into execution and measurable business outcomes. He previously served as CEO of Verimatrix, a publicly traded cybersecurity company. Prior to that, he worked at Qualcomm, Rambus and Motorola. With deep expertise in embedded security, AI, product strategy, and go-to-market, Asaf combines technical depth with executive leadership to help organizations align strategy and deliver results. He holds 10 U.S. patents and was named a Leader of Influence in Technology by the San Diego Business Journal.

Jon Samsel, CMO and co-founder of Targence

Jon Samsel

CMO and Co-founder

Jon Samsel is CMO and co-founder of Targence, and a Partner at Lipman AI Group, where he works with leadership teams to translate strategy into clear positioning, effective go-to-market execution, and sustainable growth.

A veteran marketing executive, entrepreneur, and author with 30 years of experience, Jon has led marketing teams at Bank of America, Ford Motor Company and the Apple Media Program, and growth-stage companies including DocDoc and Dropsuite (now NinjaOne). Known for blending strategic storytelling with practical execution, he helps organizations build relevance, trust, and momentum in complex markets.

The Spark

AI has a point of view

Targence was inspired by the idea that AI is developing its own perspective, not as science fiction, but as a signal of where things are heading. That shift is already underway. AI is shaping how people discover, evaluate, and choose, forming opinions that influence what gets seen, trusted, and purchased.

Targence helps brands align with both buyers and the AI systems influencing them. Because in this new reality, it is not enough to be understood by people alone. You also need to be understood by the systems guiding human decisions.

Targence mark on a dark navy background
Name Meaning

What’s with the name?

Targence is an invented name suggesting target, intelligence, and convergence.

It represents a focused point where human insight, market signals, and AI perception come together. Our goal is to help businesses understand that convergence and turn it into clearer decisions, stronger strategies, and meaningful advantage.

Perspective
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Before a customer speaks to your team or visits your website, AI may have already shaped their view of your company. That emerging perception layer is often incomplete or misaligned. Targence helps organizations understand and improve how they are represented where those decisions begin.
Asaf Ashkenazi, CEO and co-founder of Targence